The working design system: position, marks, tokens, and rules. If a decision isn't covered here, choose the option with more confidence and fewer elements.
Lovelent is the wedding company that keeps its word: one link holds the whole wedding, one payment holds forever. Values, in order: permanence (yours forever, in writing), honesty (terms without a lawyer), belonging (couples are invited, not acquired).
The whole wedding. One link. Yours forever.
Primary line. Alternates: "Software that keeps its word." · "Be one of the founding couples."
Wordmark — Newsreader medium, letterspaced caps. Ink on cream, cream on ink. Never red, never thin.
On ink — the cinematic setting. The short red rule (a 1px line, 48–56px wide) is the only ornament the brand owns.
Cream carries the reading; ink carries the drama; red is the single voice of action and emotion. Never a second accent, never a gradient.
Newsreader for display, Inter for everything else. The cardinal rule: display never drops below weight 500 — no hairlines, ever, on any screen.
Newsreader medium, tight leading. Sentence case. One statement per section.
Once per headline at most. On ink, use red-500.
Inter, 15–18px.
Inter 10–12px, 0.2–0.45em tracking. Kickers, captions, nav. On ink, red-400 for the kicker.
The ink band — opens the page, carries the manifesto, closes the sale. Cream pages breathe between ink bands.
The hairline table — promises set like terms, because they are terms.
The typed link — 70ms per character, 2.2s hold, blinking red caret. The only motion in the brand.
Square corners everywhere. One primary action per view. The CTA verb is "Request an invitation" — never "Sign up".
Inputs — hairline border, cream fill, red focus. On ink: transparent fill, cream/25 border, red-500 focus.